7 quick tips to help your potential clients find you
Do you ever get the feeling that your potential clients would love you if they only knew you existed? Do you feel like your efforts to show them what they’re missing are getting lost in the ether?
I’ve got some sure-fire tricks up my sleeve to help get your business in front of the right eyes and to help them realise they need you!
I’ve written a guide to my top 7 quick fixes to enhance your business’ marketing and visibility online. Chances are you’re already doing some or many of these, but hopefully there’s something in here that will help.
Make sure Google knows you’re there
OK so you’ve made your website and published it. You’ve outlined your offering and it’s looking amazing. But no one seems to know it’s there. Why can’t they see you?
You don’t need to be an SEO expert or to spend thousands on a PPC campaign to boost your website’s visibility on your customer’s search results. Just a few quick changes can have an enormous impact on your ranking.
Make sure your website includes:
The services you offer
The locations you serve
The keywords your customers would be most likely to type into Google.
Simple pages, clear headings and local keywords will all make it easier for Google to pick up on what you’re offering and begin to show you to the people you want it to. For example, if you’re a plumber based in Petworth, you would want to include the keywords ‘plumber in Petworth’ rather than just ‘plumber).
Bring your website copy and meta descriptions in line and it will make a big difference. Don’t expect an immediate correction however, as Google will take a little while to relearn your content.
While we’re on the subject of Google, it’s crucial you optimise your Google Business Profile.
If you serve a local area, this is a total non-negotiable. A Google Business Profile literally puts you on the map alongside your competitors, helping you to appear in local searches and maps.
Make sure it includes:
Up to date contact information
Photos
Service descriptions
Reviews
Keeping your profile well optimised tells both Google and your clients that you’re active and trustworthy.
2. Be crystal clear about what you do
Perhaps you’re getting hits to your site, but visitors leave quickly and you’re not getting any queries.
Many websites lose visitors in seconds because it’s not immediately apparent:
What the business does
Who it helps
How it helps them
Your homepage should answer all those questions very clearly and obviously. If your visitor has to spend more than 5 seconds hunting for the answer they need, you risk them just clicking away and plumping for one of your competitors.
Be clear. Vague statements like ‘we offer tailored business solutions’, raise more questions than answers. What solutions? What sort of businesses? Instead say exactly what you offer and who it’s for. ‘Marketing for small businesses in West Sussex’ would be a good description for me!
3. Make sure your contact details are easy to find
This sounds so obvious but it’s actually one of the most common website mistakes. You can showcase your product and services to your heart’s content, but if your site visitors can’t easily get hold of you, you may as well be shouting into the wind.
Your phone number, email address and location (if relevant) should be visible on every page.
A simple contact form is another must, especially for the phone-call averse Gen-Xers! Make sure it feeds through to your email so that you’re notified whenever anyone gets in touch, otherwise you risk missing valuable leads.
4. Make the most of social media
Social media is an amazing tool for you to reach your potential clients, but you need to be strategic. It’s a great opportunity for you to share your business strengths, build trust with your prospects before they’ve met you and to let them share in the personality behind the brand.
Good news, you don’t need to be everywhere. Choose one or two platforms where your intended audience are to be found.
Facebook: Used by 60% of the population, the most active users are to be found in the Millennial and Gen X and Boomer groups. Meanwhile, Gen Z use it for engaging with specific community groups, making it a great option if you’re marketing to a local audience.
Instagram: As of 2025, Insta is the second most used social platform in the UK with +35m users. There are slightly more female users at 55% and the majority of users are between 18-34, but there are significant numbers of Millennial and Gen X users too. While 81% UK retailers use Instagram in their marketing efforts, and the daily usage remains high among users, overall organic reach for posts and Reels has dropped by 30% in the past year. This means that while it’s still a viable option, you may need to consider incorporating some paid content into your strategy.
LinkedIn: An important part of the professional landscape, LinkedIn has shown 15.4% growth year-over-year. The audience is largely composed of professionals and decision makers, making it the ideal platform for your B2B communications.
TikTok: The user base in the UK is expected to top 21m regular users in 2026, making it the fastest growing of all the platforms. Not only are there going to be more users, the demographic is expanding too. In the past this was definitely a younger generation’s platform, but the fastest-growing segment of users is in the 45-54 age bracket and 1 in 5 Baby Boomers reporting usage in 2024. The trend that you can capitalise on here is the search, which more and more users are employing to find businesses in their vicinity.
Once you’ve chosen your platforms, you need to ensure you’re posting regularly and engagingly to build up your engagement and the reach of your posts. This takes time and careful planning, but help is at hand if you need me!
5. Join local online communities (especially important for businesses focusing on your local area)
Local online spaces are fantastic places to engage with those in your community, who could be potential customers or contacts. Joining and engaging in local Facebook groups helps you build relationships and become a trusted and familiar name.
Don’t just use them as a space to advertise your services. Focus on being helpful, offering valuable advice and answering questions rather than going in for the hard sell at every opportunity.
People remember the businesses who add value.
6. Let’s take it offline
Remember, you don’t only exist on the internet! While it’s important to boost your online visibility, word of mouth is one of the most effective ways to get your name out there.
Join local business groups and networking events. It will give you the chance to meet fellow business owners and build relationships, not just contacts. Meeting in real life can help you gauge what real life issues your potential clients are facing and to see how you are able to help them. It’s also a great way to seek out collaboration opportunities and to build trust quickly.
Make sure you follow up any leads quickly, but also be mindful of not being only in sales mode. This is a chance to forge connections that will hopefully generate referrals when their needs arise.
7. Give people a reason to take the next step
Once someone finds you, make sure there’s a clear path for them to follow and lay some breadcrumbs along the way.
Remember, we’re not going to be pushy, we’re going to be helpful!
Offer them a free guide, checklist or consultation or a special offer for new customers, and make sure there’s a clear ‘next step’ on your website and social posts.
Can we keep in touch?
If any of this was helpful, I’d love you to join my email list. I promise not to spam you and will just send you informative, useful tips to help you supercharge your marketing and get your business in front of the right eyes.
And if you have tried these tips and still feel you’re in the need of a marketing boost, get in touch and we can make a plan together!